The people between marketer and customer between colleagues. Each emotion as we have briefly seen has its typical characteristics and knowing how to recognize them quickly in our interlocutor together with body communication is equivalent to a deeper reading of moods reactions fears and real needs . This is why those who are empathetic and those who know how to observe have better communication the truth in all cases and in every field is written on our faces.MARCH Marketing for beauty brands the new frontiers of digital Giulia Luzi Published by Giulia Luzi Mktg beauty Header The trends needs and expectations of cosmetic product customers
Have now almost completely changed
These changes inevitably have repercussions on the strategies of mass and luxury beauty brands. The sector is very promising because the Poland WhatsApp Number Data development of the premium segment of beauty products significantly exceeds the purchase of mass products as customers pay more and more attention to the object of purchase their health and wellbeing. trends that have led beauty to be one of the fastest growing sectors in the world. From research conducted by Brand Keys it emerges that the five most popular luxury beauty brands are Est.
Lauder Shiseido Chanel Guerlain
And Clinique because they create greater emotional engagement. Youre surely thinking sure how can a brand of that scale not create engagemen Australia Telegram Number But lets not stop at the first impact. It is not a given that a brand is successful and it is not even a given that a brand with a strong brand reputation is able to keep it alive in the minds of customers. It is therefore important that beauty brands even if apparently established know how to renew themselves and above all innovate with effective marketing strategies. We will see throughout the article the trends that have led to these results and above all what the response of.